E-commerce and the future of your small business
Do you want to know what’s intimidating? E-commerce websites. From the back-end setup to ensuring a pleasant customer experience on the front-end, it’s just a beast that most businesses aren’t equipped to handle on their own. I, for one, love setting up e-commerce sites, which I know sounds weird (get a cooler hobby, right?). Truth is, I had a retail shop of my own, once upon a time. Another truth is that the shop is no more. Why? Because it was pre-COVID, and in-person shopping and monthly markets and festivals were still a thing. Foot traffic was still a thing. Maskless, face-to-face interactions were still a thing. The final truth in this tale is that I just didn’t have the time for a retail shop because I had my hands in too many other things, so something had to give.
But what did I learn from running a retail business? That e-commerce is EXTREMELY important. SEO is important. Site structure is important. User interface and user experience are different, and equally important. Working on the e-commerce platform that makes the most sense for your brand — you guessed it: really important. There are so many factors that go into a successful e-commerce site and if you started your business with the ever-so-common dependency that we wouldn’t be facing a year (or years) long pandemic, then well, you probably aren’t thriving right now.
So how can we help? Not only have we been in your shoes, but we loved walking in them. Turns out, we have a passion for building e-commerce sites, and worrying about all the nitty-gritty pieces you have to setup in order to have a successful online shop. We’ve put together a pretty simple guide on some of the necessary steps to transitioning your brick and mortar to e-commerce. We also understand the ins and outs of SEO strategy and how to optimize your website to boost your site’s rankings.
Easy Peasy is here to help you transition your retail shop to e-commerce so that you can get back to focusing on what’s important: your business. Contact us today and we can work together to figure out the best plan to get you where you need to be.
